James MacPherson – Safety and Risk Expert, Innovator, and Author
James MacPherson is a distinguished professional in the field of health and safety, with over 12 years of experience spanning various industries, including healthcare, housing, renewable energy, manufacturing, and events. As the Managing Director of Risk Fluent and Director of Risk Assessor Pro, he has been at the forefront of rethinking and modernising risk management. James is also the host of the widely recognised podcast and YouTube channel, Rebranding Safety, where he challenges traditional safety paradigms and promotes a more practical and business-friendly approach to risk management.
Professional Achievements
James has built an impressive career as a thought leader in safety and operational risk. His work in reshaping the perception of health and safety has earned him several industry accolades, including the SHP Most Influential award (2021/22) and the Young Business Person of the Year award (2022). As a co-founder of The Health and Safety Network, he has played a crucial role in fostering professional development and creating a vibrant community for safety professionals. His expertise has been sought after in leadership roles such as Head of Operational Risk at the Glass and Glazing Federation and as a Health and Safety Business Partner in the UK housing sector.
Beyond corporate leadership, James actively contributes to the broader health and safety community, having served on the IOSH Future Leaders Steering Committee. His commitment to making safety accessible and engaging has positioned him as an influential voice in the industry.
Published Work – Risk Assessor Pro
As the Director of Risk Assessor Pro, James has been instrumental in developing an innovative platform that streamlines the risk assessment process, making it more efficient and user-friendly. This digital solution simplifies the creation of risk assessments, method statements, and compliance documentation, ensuring businesses can manage safety effectively without unnecessary complexity.
Through his work, James continues to challenge outdated safety models, advocating for a balanced approach that integrates safety into business operations rather than viewing it as a burdensome obligation. Whether through his leadership at Risk Fluent, his pioneering work with Risk Assessor Pro, or his engaging content on Rebranding Safety, James remains dedicated to redefining the safety profession for the modern era.
Published Work – Rebranding Safety
Published Work – How to Rebrand Safety Guide book
James has always been focused on taking complicated rules and frameworks and making them practical to help people implement them. This is still the core driver of Risk Fluent and Risk Assessor Pro and is why James wrote How to Rebrand Safety part 1. This guide book available in our store is a small and simple guide book introducing you to all the modern safety, risk and resilience science so that you can implement it in your organisation.
Fun Fact: James once played a match for England Deaf Rugby against the All Blacks, earning himself a cap—an achievement that speaks to his resilience and determination, both on and off the field.
Contact us
Get in touch with us at Risk Fluent today to discuss your health and safety needs. Our health and safety specialists are here to provide customised solutions that protect your workers, minimise risks, and ensure compliance with UK wind energy industry regulations.
THE PROOF IS IN OUR PEOPLE…
Risk Fluent spent some time in all of our schools, speaking to our Heads, speaking to the Trust Leadership team and meeting our students on tours of their schools. This was all so they could learn as much about us and the way we do things so they could more easily help us build a risk management system that fits into our Trust.
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Risk Assessor Pro
On our mission towards Rebranding Safety, we’re also proud to able to offer our award-winning app, Risk Assessor Pro, helping businesses to digitalise their Risk Assessments, Method Statements, Incident Reports, Audits and Checks.
It goes hand in hand with the philosophy at Risk Fluent in that ‘safety’ should work with businesses, not against them, and the app helps to streamline Risk Assessment processes making them collaborative and accessible at all levels in the business.