Rebranding Safety
Workplace safety has long been misunderstood as a rigid, compliance-driven necessity rather than an integral part of a thriving business. At Risk Fluent, we are reshaping this outdated perception by making safety more practical, people-focused, and aligned with modern business needs. Through our safety podcast, Rebranding Safety, our goal is to ensure that safety works with organisations rather than against them.
What Is Rebranding Safety?
Rebranding Safety is more than just a platform. It’s a movement designed to challenge outdated perceptions of health and safety. Traditional approaches have often been seen as restrictive, overly bureaucratic, and disconnected from the realities of the workplace. We’re here to change that narrative.
At Risk Fluent, we promote a practical, people-focused, and modern approach to safety management through Rebranding Safety. Our goal is to integrate safety seamlessly into business operations, ensuring that it works for organisations rather than against them. As we have mentioned on Rebranding Safety, we believe that safety should empower businesses, enhance productivity, and foster a culture where employees feel valued and protected.
Our Commitment to Informative and Educational Content
With that in mind, we at Risk Fluent always encourage businesses to consult with qualified safety professionals and advisors to minimise the risks when rebranding safety within businesses and ensure all necessary requirements are met.
Our safety podcast and YouTube channel, Rebranding Safety, has been instrumental in shaping modern safety discussions, featuring some of the world’s leading safety professionals and thought leaders. We’ve even had the privilege of interviewing a premiership-winning rugby player on Rebranding Safety, exploring how leadership and teamwork translate into effective risk management.
The Risk Fluent Approach to Safety and Risk Management
At Risk Fluent, we believe in a fresh, culture-driven approach to safety. We don’t do “health and safety gone mad” or meaningless box-ticking exercises. Instead, we work with businesses to develop risk management strategies and ways to rebranding health and safety best practice in order to make a real difference. Our key areas of focus include:
- Culture-driven safety improvements – building a workplace culture where safety is second nature, not an afterthought.
- Leadership engagement – equipping leaders with the tools and mindset to drive meaningful safety initiatives as we have emphasised on Rebranding Safety many times.
- Risk-based decision-making – moving beyond compliance and embracing a strategic approach to workplace safety and making the right steps to rebrand in house safety within business.
Alongside Rebranding Safety, we have our award-winning app, Risk Assessor Pro, which further supports companies and organisations in managing their risk effectively, making streamline processes and assisting with informed decisions to protect both employees and operations
Stay Updated – Engage with Rebranding Safety
If you’re looking for tailored workplace safety solutions, Risk Fluent is here to help. Remember to join our safety podcast community on Rebranding Safety or get in touch with us to receive expert guidance.
Contact us
Get in touch with us at Risk Fluent today to discuss your health and safety needs. Our health and safety specialists are here to provide customised solutions that protect your workers, minimise risks, and ensure compliance with UK wind energy industry regulations.
Meet the FOUNDER
James MacPherson
Managing Director
12 years’ experience in safety and fire in various industries including healthcare, housing, renewable energy, manufacturing and events. Host of podcast and YouTube channel “Rebranding Safety”.
We are award-winning health, safety, fire and safety culture specialists that help you foster success by design, not luck.
THE PROOF IS IN OUR PEOPLE…
I initially made contact with Risk Fluent to help bring a new and fresh approach to our external health and safety support. I was running a small team that was covering a vast scope of safety and facilities work and I was in need of some guidance and direction to help support the growth of the business.
Let’s talk
For a quote, complete the form below and arrange a discovery call where we can chat though your requirements.
Risk Assessor Pro
On our mission towards Rebranding Safety, we’re also proud to able to offer our award-winning app, Risk Assessor Pro, helping businesses to digitalise their Risk Assessments, Method Statements, Incident Reports, Audits and Checks.
It goes hand in hand with the philosophy at Risk Fluent in that ‘safety’ should work with businesses, not against them, and the app helps to streamline Risk Assessment processes making them collaborative and accessible at all levels in the business.