Safety Culture and Behaviour
At Risk Fluent, we believe safety culture and behavioural excellence are the foundations of a workplace where safety, performance, and people all thrive.
We help organisations shift from compliance-only thinking to modern, people-centred safety cultures where behaviour, leadership and learning are at the heart of everything.
Outcomes You Can Expect
- Closer alignment between what people say and what they do on safety
- Better error detection and more human-centred prevention strategies
- Stronger safety leadership and greater accountability throughout your organisation
- Increased psychological safety & trust, enabling learning & adaptability
- Measurable culture improvement (engagement, reporting, behaviour observation etc.)
What We Do
We support businesses through four core services designed to embed lasting change:
Safety Leadership Training
- Empower leaders at all levels with the skills, awareness and mindset to shape culture, model behaviour and drive accountability.
Safety Culture & Behaviour Workshops
- Interactive sessions with teams to explore what “safe behaviour” looks & feels like, surface cultural blockers, and co-create behavioural norms.
Safety Culture Diagnostic
- A deep diagnostic based on behavioural science and organisational culture research — assessing how your people, processes and systems currently support or hinder safe behaviour.
Safety Behaviour Analysis & Human Error Assessment
- Identifying human error risk, latent conditions, and behavioural traps in your operation; providing insights & interventions to reduce error and increase resilience.
Meet the FOUNDER
James MacPherson
Managing Director
12 years’ experience in safety and fire in various industries including healthcare, housing, renewable energy, manufacturing and events. Host of podcast and YouTube channel “Rebranding Safety”.
Our Unique Approach
Operational Success Framework
- built on our research into modern safety culture and behavioural science, this framework gives you a structured path to design, implement and sustain culture change in your workplace.
Podcast & Thought Leadership
- Our “Rebranding Safety” podcast has featured one of the largest series of interviews with thought leaders in Human & Organisational Performance, Behavioural-Based Safety, Safety 1 & Safety 2, and Safety Differently. These insights feed directly into how we design your interventions.
People-Centred Behaviour Change
- We work hard to make behavioural science accessible, practical and grounded in your reality. We believe in realistic solutions, not just theory or checkboxes.
How We Engage
We offer several different formats depending on your needs:
- Workshops & Training Sessions
- Diagnostic Reviews & Surveys
- Behavioural Audits & Observations
- Coaching for Leaders & Safety Teams
- Bespoke Change Projects / Long-Term Partnerships
Why Work With Risk Fluent?
- Trusted by brands such as CBRE, Princes Food, Pencarrie, VP plc, Kitwave, and Associated Asphalt Contracting.
- James MacPherson, our Managing Director, is an international speaker and recognised voice in the modern safety culture / human performance space.
- We bring hands-on, bespoke engagement, not generic training: everything we do is tailored for your industry, your operations, your people.
- We combine safety, leadership, learning, error analysis, culture diagnostics — giving both strategic insights and practical tools you can act on.
Let’s Get Started
If you’re ready to move from “safety as rules” to “safety as culture”, let’s talk. Complete our discovery call form and we’ll show you how Safety Culture & Behaviour transformation can bring measurable, lasting value to your organisation.
THE PROOF IS IN OUR PEOPLE…
Risk Fluent’s ability to engage with a range of stakeholders and bring complex concepts to life through practical tools, and James’ engaging and practical approach to risk management gave us the range of the tools and approaches to use, not only within our organisation but also externally to support our clients.
CBRE
No matter where your company is on your journey to an embedded Safety culture I would recommend talking to Risk Fluent to see what they can do with you.
50+ Employee Manufacturing Business